![]() The move marks the first time that average users - and advertisers - will be able to create AR lenses for Snapchat. “We’re really excited to take this tool, and make it as simple as possible for any creator out there to have a presence on Snapchat.” “This has been an amazing year for AR as a technology,” says Eitan Pilipski, who leads Snap’s camera platform team. ![]() A flood of new AR objects inside Snapchat could be a creative boon for the app, where 70 million users a day interact with lenses. The app, which resembles the internal tools Snap uses to build lenses in Snapchat, can be downloaded here. The company today announced Lens Studio, a design app for Mac and Windows desktop computers. ![]() ![]() Snap’s second official app is a tool that lets you design and build augmented reality lenses for Snapchat. ![]()
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